How to administer questions: as a general rule, use one question per page 🔗

Except for in some specific circumstances (outlined below), we recommend using one question per page. This is for a number of reasons:

  • It typically eliminates the need for participants to scroll to answer questions (because after answering each question, the next question appears right in the middle of the screen)
  • It allows participants to focus on one question at a time (rather than having their attention split across multiple things on the same page)
  • It presents the question in a reasonably large font size with large, easy-to-click buttons, so it is easy for people to read the text and click the desired response without accidentally clicking the wrong answer
  • It leads to faster average survey completion (see this study we ran )
  • Participants tend to prefer this format over having multiple questions per page (see this study we ran )

There are exceptions to this recommendation, however. It would be best to use multiple questions per page in the following situations:

  • If you want participants to refer back to previous questions or to change their answers to a prior question based on a subsequent question
  • If you require participants to remember specific information from previous questions (and if it would add unnecessary time to re-present the information on a separate/next page)
  • If you have a set of questions that depend on each other in some other way or would be faster to answer as a set for some other reason

What about situations where you don't need participants to refer back to or edit their previous answers but you do need to remind participants what each question is about? In those situations, we still recommend using one question per page. To remind participants of specific information for each question in a list, you can use the *maintain keyword (and then *clear the maintained message after the relevant set of questions has been completed).


Next: