How to avoid making participants scroll unnecessarily🔗

GuidedTrack designs its questions with the intention of minimizing the degree to which participants have to scroll unnecessarily. For this reason, some question formats are not available. For example, matrix questions, also known as "grid" questions, in which participants are presented with multiple rows of questions and a set of columns representing different response options, are not currently supported in GuidedTrack. We do not advise people to use them in surveys, for a number of reasons:

  • In this study we ran, we found that questionnaires utilizing matrix questions tended to take longer for people to complete, and they were perceived as less interesting and more tedious (compared to when the questions were structured the way they are in GT).
  • Depending on the length of the question, it can be especially difficult for people to read and respond to the whole question on smaller screens.
  • Related to the above point, some questions may require scrolling, which we prefer to avoid where possible (as participants tend not to like doing this and it tends to add to the response time for questions).
  • Depending on the length of the question, it can also be difficult for respondents to keep track of what the different columns and rows mean (especially if scrolling causes them to lose sight of a column or row name).